It may seem that creating ads on Facebook is a no-brainer task. With more than 2.3 billion active users, Facebook is still the largest social media. That is the reason why marketers would like to invest in Facebook ads. However, ads on Facebook may not be able to gain enough audience for you.
Since Facebook review ads, to check the text used in the ad images. Based on research conducted by Facebook, it is found that people like to watch content which contains less text. That is the reason Facebook came up with 20% text rule limit so the ads with higher text wouldn't get enough viewers.
How does Facebook review its ad?
It reviews different formats of ads in different ways. In the case of a single image ad, it reviews and checks the text content of the ad should follow the Facebook ad guidelines. In carousel ads, every single image is checked. and in case of video ads, thumbnails are checked that it shouldn't contain too much text.
Here are shown the Facebook ad checker using which you can pass the 20% text guideline of Facebook.
Official Facebook text overlay tool
It is tested in which you can add images with as many texts as you want. While it will warn you based on the number of text which you have added in your adverts. This way you can create ads while following the Facebook ad guidelines.
Facebook Grid tool
Another simple way of testing your ads is to make use of Facebook grid tools. In this way, you can part the ad image in the numbers of squares and then select the grid part which contains the texts. If your ad contains more than 20% of texts, it will not pass the guideline, while you can remove some of the text to pass the grid test of the Facebook adverts.
Make use of the Facebook ad intelligence tools
There are analytical tools using which you can analyse the performance of your competitors. Based on their performance you can enhance the quality of your ad content. It would also help you to determine the amount of text content which you can include in your ads.
It would also help you in finding the keywords and captions, which can attract more audience. Even with 20% of effective usage of the text content, you can enhance the quality of your adverts. While you should make use of high quality of images and video content on your ads. That would attract more viewers to your ads. As you would be able to gain more traffic on your website that would enhance the ROI performance of your business.
Winding-up
The above shown ways can help you to ensure that your adverts are reaching to your audience effectively. By following all the Facebook ad guidelines and using Facebook ad checker, you would be able to enhance your reach through Facebook ads. Instead of using words, you should make use of images, which effectively explain the content of your Facebook ads.
